Lead generation agency pricing transparency: 5 of 9 agencies we checked publish a price. Why the other 4 hide it, what it costs you, and how to estimate it.
Is 1500 a month enough for cold email? Yes: the tools cost about $141, the rest pays the operator, and average campaigns book 6 to 14 meetings a month.
Retainer vs pay per meeting lead generation: the crossover is 8 meetings a month at mid-market titles on a $3,500 retainer, 20 at SMB and 4 at the C-suite.
The cost per meeting booked benchmark runs $150 to $1,705 in 2026. In-house, retainer and pay-per-meeting compared, with every figure sourced and dated.
Appointment setting services pricing runs $1,500 to $15,000 a month or $50 to $1,500 a meeting. Four models compared, with published rates and the math.
How much does a B2B lead generation agency cost in 2026? $1,500 to $15,000 a month. Published ranges, cost per booked meeting, setup fees and minimums.